Twitter Is Going Bananas Over The New “Body Positive” Dove Campaign


Dove has introduced new body wash bottles that come in six different shapes, each one designed to slightly mimic a body type. “From curvaceous to slender, tall to petite, and whatever your skin color, shoe size or hair type, beauty comes in a million different shapes and sizes,” Dove U.K. wrote on their website.


We love blogger @la.mouette's image of our Dove Body Washes and her positive message about embracing your own individuality. ⠀ ⠀ "Dove always sends out positive messages, and their latest campaign is a real success. These bottles of their classic body washes aren’t in stores but are made to represent the different body shapes and sizes that make us unique, reminding us not to feel down about legs deemed too long, stomachs deemed too round, ears deemed too large or chests deemed too small. ⠀ ⠀ Because in the end, we are all different and our bodies are unique. So there’s no point trying to look like the beauty standards out there, because our bodies are amazing, move us forward and enable us to achieve our goals"⠀ ⠀ #Dove #RealBeauty #BodyPositive #frenchblogger

A post shared by Dove Global Channel 🌎 (@dove) on


People are all over the board on this, calling it terrible marketing and a bad idea to thanking the company for supporting all body types and saying the campaign is awesome. The comparisons on Twitter are pretty great though…





What do you think of the campaign?


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