Luke Bryan is in trouble with the Federal Trade Commission! Country Rebel reports the singer violated guidelines for product endorsement and has received an official warning, but he’s not the only one. 45 celebrities were sent letters since the disastrous Fyre Festival, where a handful of models used their social media to endorse the event without disclosing they were being paid. (You know, #ad.) Lawsuits were filed against festival organizers, which caused the recent crackdown.
The FTC letter sent to Bryan read: “I am writing regarding your attached Instagram post endorsing Cabela’s [a hunting, fishing and outdoor gear retailer]. You posted a picture of yourself in a Cabela’s store holding a fishing rod. You wrote, “Which one should I get? #HFE” HFE is the name of Bryan’s clothing line which was named for his hit single “Huntin’ Fishin’ and Lovin’ Every Day.”
He’s since deleted the photo, but I still see a few that could get him in hot water. As long as he watches his posts from here on out, he should be good. I think? Honestly? The guidelines are lame. The average person knows whether a post is an endorsement or not. I’d understand if certain products required disclosure. (I.e. weight loss products, pharmaceuticals, plastic surgeries.) But an outdoors clothing line that’s actually the person’s posting? What’s wrong with that? What do you think?
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