…and it is EXACTLY what you think. The feature is being tested in Orange Country, CA and better be extremely popular so that it becomes available everywhere. This would have been SO handy after Whiskey, Wine and Spirits.
According to Business Insider, Lyft passengers can enter Taco Mode with the push of a button between 9 p.m. and 2 a.m. and they will be magically transported to Taco Bell before arriving at their original destination.
Taco Bell’s CMO Marisa Thalberg said, “With the advent of this fantastic partnership with Lyft, we will erase any lingering uncertainty [about making a detour via Taco Bell] and celebrate the ability to ‘ride-thru’ in Taco Mode.”
Additionally, Taco Mode will include a custom in-care menu, free Doritos Locos, and even a “taco-themed car.”
Seriously, count me in.