I have to say, I’ve always wondered how they were able to use the name Firestone since most people hear it and think, oh tires.
Well, apparently Bridgestone Corp. has finally decided to try to put the kibosh on the popular midtown bar using the name. They have filed a civil suit alleging “trademark infringement, trademark dilution and unfair competition.”
I highly, highly doubt that one pub in Sacramento using the word Firestone is going to take anything away from the auto giant, though.
Sac Bee says that the tire company has been aware of the name for a while and that the location of the bar was actually home to a Firestone tire shop that operated there from 1929 through 2004. I personally think this makes the name even more rad.
The suit says that the continued use of the name “will further damage and irreparably injure Firestone, the Firestone mark, Firestone’s reputation and goodwill, and the public’s interest in being free from confusion.”
Let me just say this—I have had way better experiences at the pub than at the tire location. If you haven’t been to the former for happy hour, do it. And get the nachos or a pizza. It’s a steal.