Can you believe it? It’s already that time. The 10th edition of the iPhone has been announced. Tim Cook took the stage of the Steve Jobs Theater to do his best tribute and unveil new products (There will never be another Steve Jobs he was the master.) The iPhone X for 10th edition eliminated the home button to open. It now uses facial recognition to gain access for the user. The new iPhone once released (pre-orders begin October 27th) will retail at $999.99 are you in? It has always been a game changer for Apple and is the smart phone that continues to raise the bar.