Getty Images Bans Photos That Alters Models To Look Larger or Smaller

 

If you’re alive, you’ve seen so many Getty Images in your life it’s not even funny. Stock photos, event photos, heck, the photo featured in this blog is a Getty Image. So, this is big news.

The photo giant announced via email that contributors should “not submit to us any creative content depicting models whose body shapes have been retouched to make them look thinner or larger.”

 

 

I think this is a good first step, and I am happy that an outlet as big as Getty Images is taking it. There is still a ways to go though, as AOL points out that photos can still  be augmented in other ways such as hair color, nose shape, retouched skin etc.

 

 

The email went on to say:

“As a leader in visual communications, Getty Images upholds the responsibility to ensure accurate and authentic visual representation. Our perceptions of what is possible are often shaped by what we see: Positive imagery can have direct impact on fighting stereotypes, creating tolerance and empowering communities to feel represented in society. That’s why over the last several years, Getty Images has made a concerted effort to change the way women and other marginalized communities are represented in media and advertising.”

 

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